Bengaluru: Ramu B IAS took charge as the Director of Karnataka Tourism Department. A 2010-batch IAS officer, Ramu had earlier served as the District Collector of Chamarajanagar. Addressing reporters after taking charge, the new Director said, “My priority in the new role will be to improve the marketing of Karnataka Tourism. ‘One State Many Worlds’ is all about selling an experience. I will study and understand the kind of experience we are trying to market. Be it responsible tourism or adventure tourism, I would really like to market the State to different segments of people,” he said. “The officials of Tourism Department have choked out some schemes, and I have also charted out some plans. We will implement them in due course. It will bolster the tourism industry in the state.”