DRMumbai: Ctrip.com International Ltd. (CTRP), a leading provider of accommodation reservation, transportation ticketing, package tour and corporate travel management and other travel-related services in China, has inked a MoU with AccorHotels, world-leading travel & lifestyle group and digital innovator.
The partnership will allow Ctrip’s over 300 million registered users to access and enjoy personalised experiences from AccorHotels’ global brands portfolio, ranging from internationally acclaimed luxury brands, including Raffles, Sofitel Legend, Fairmont, SO/, Sofitel, onefinestay, MGallery by Sofitel, Pullman, Swissôtel and 25hours Hotels, the popular midscale brands such as Novotel, Mercure, Mama Shelter and Adagio to the much-prized economy brands like JO&JOE, ibis, ibis Styles, ibis budget and the regional brands Grand Mercure, The Sebel and hotelF1.
AccorHotels operates 4300 hotels and 10,000 private homes in 100 countries. The MoU is a milestone for both companies. They will now embark on a deeper cooperation which will greatly enhance the growing Chinese travellers’ journey globally. The partnership will focus on four strategic pillars, including highlighting AccorHotels accredited hotels more prominently, building a flagship store for AccorHotels, joint development of loyalty programmes and cooperation on IT.
“We are very excited to be deepening our partnership with AccorHotels. With the ever-growing number of outbound Chinese travellers, we are always looking for ways to provide better services for our customers and with the deepened AccorHotels relationship, we are able to offer magnified experiences and property choices,” said Jane Sun, CEO, Ctrip.
“With the diverse range of hotels offered by AccorHotels, Ctrip customers will have access to a vast majority of its hotels globally.” The MoU was signed between Sebastien Bazin, Chairman and CEO, AccorHotels, and Jane Sun, CEO, Ctrip.
“We are pleased to take the partnership with Ctrip to the next level, and proud to be a priviledged hospitality partner of Ctrip, ” said Sebastien Bazin. “Our role is to provide hospitality expertise to all segments of the market. We want to offer Chinese guests our knowhow and service skills in order to become their preferred hospitality group. AccorHotels will also launch its own programme to train and certify at least 250 hotels by 2020 on Chinese Optimum Standards.”
“As China’s pre-eminent travel agency, Ctrip is definitely a strategic partner of AccorHotels in the region,” Sebastien Bazin said. The partnership between Ctrip and AccorHotels marks a step in Ctrip’s continuous efforts to provide cost-effective, convenient, high-quality and seamless travel experiences on its various platforms.
