DRMumbai: Kerala Tourism has bagged the ‘Best Destination for Families’ award through an online poll conducted by Lonely Planet Magazine India Travel Award 2018. P Bala Kiran IAS, Director, Kerala Tourism, received the prestigious award at a function organised at the St. Regis in Mumbai. Kerala Tourism had won the award for ‘Best Destination for Romance’ for Munnar by Lonely Planet Magazine India Travel Award last year.
This is the latest in the bunch of prominent awards that Kerala Tourism has been winning. The consecutive award wins demonstrate the growing popularity of the state as the most sought-after destination across the globe. Rightfully, the State has become the tourism trendsetter in India.
Rani George IAS, Secretary, Tourism & Culture, said, “It is overwhelming to witness that the tourism industry players have appreciated the efforts of the State Tourism Department. Indeed, it is a proud moment for Kerala Tourism to receive such prominent honour. The State offers travel enthusiasts enriching travelling experiences throughout the year. It’s a 12-month ready tourism destination, which caters to every generation of travellers.”
Kadakampally Surendran, Minister for Tourism, said, “Kerala Tourism expects to woo vacationers from across the world during this monsoon season with two key tourist attractions that include Neelakurinji and Jatayu Earth Center, which is Kerala’s premium tourism product”.
On the occasion, P Bala Kiran IAS said, “The God’s Own Country has something to offer from every generation of travellers, which makes us the best destination for families. Stressing on the concept of ‘Best Family Destination’, Kerala Tourism has launched ‘Come Out and Play’ campaign that emphasises on the prominence of the state being the most preferred family destination.”
“Additionally, The Tourism Department has been offering experiential water and action-based activities for the tourists. Subsequently, the State is hopeful to drive the growth of tourist arrivals during monsoon season this year,” he added.
