DRNew Delhi: K J Alphons, Minister for Tourism (IC), launched the ‘Swachhta Hi Seva’ campaign by the Ministry of Tourism with a cleaning drive near the Sai Mandir surroundings on Lodhi Road, New Delhi on Monday. Addressing the gathering that included students of various hospitality institutes under the Ministry, he stressed upon the importance of cleanliness in one’s life. The Minister also said that the Swachhta campaign in the last four years had brought revolutionary changes and has helped in reducing pollution which in turn increased the health and survivability of citizens, especially children.
Alphons urged everybody to observe cleanliness to also provide a memorable, clean and hygienic experience to tourists while at the same time, to aim for providing a Clean India for future generations. The Minister took part in ‘Shramdaan’ activities done in the area along with students and officials of the Ministry. A Nukkad Natak was also performed by the students on ‘Swachhta Hi Seva’ theme.
The Ministry of Tourism has prepared an action plan for carrying out the campaign at various important tourist sites across the country. Cleanliness and awareness activities are to be conducted through the regional offices of the Ministry of Tourism with active participation from local communities, institutes of the Ministry, State Governments and stakeholders.
In addition, the Ministry is also observing a ‘Swachhta Pakhwada’ from September 16 to 30, wherein additional activities will be conducted every day by the Ministry of Tourism (MoT) as well as all the institutions under the Ministry.
