DRWashington: GoUSA TV announced in November that the GoUSA TV app is now available for download on iOS and Android devices around the world. The app harnesses the power of entertainment to inspire overseas travellers to consider a US destination.
“Bringing best-in-class travel video to smartphone users around the world is a huge opportunity to engage with audiences in a way no other destination marketing organization ever has,” said Tom Garzilli, chief marketing officer of Brand USA. “Audiences today are more engaged than ever before and expect the content they love to be readily available on screens large and small alike. Streaming our content to millions of travellers through just a few taps of their finger is an exciting evolution of our strategy to deliver real, authentic storytelling that can inspire travel to the USA.”
A first-of-its-kind connected TV network, GoUSA TV is the definitive source to find real, authentic, and on-demand video content about travel experiences in the USA. The app is currently available to Apple users with iOS 11 and higher and can be downloaded via this link or by searching for ‘GoUSA TV’ in the App Store. Android users can download the app via this link or by searching for ‘GoUSA TV’ in the Google Play Store.
The app launch is an extension of Brand USA’s strategy to immerse audiences in an entertainment-led point of view of the USA and includes two new programmes:
• Ask A Local takes viewers across the United States and its territories, with local residents in each destination sharing travel tips. Whether it’s the most rewarding hiking and fishing in Minnesota or the most thrilling rodeos in Texas, ‘Ask a Local’ provides the inspiration travellers can only get by talking with someone who really knows the destination,
• SORTEDfood: Lost and Hungry is a series from SORTEDfood, a popular group of British mates looking for exceptional experiences in food. ‘Lost and Hungry’ is a series where they travel across the United States living by two simple rules – they can’t go anywhere or eat anything unless it has been recommended to them.
As GoUSA TV’s global audience grows, the app will enable Brand USA to continue strategically curating and distributing video content across categories that currently include the Great Outdoors, Road Trips, Food & Drink, and Culture & Events.
GoUSA TV is the premier travel entertainment channel available where travellers can watch full episodes, documentaries and films told from the diverse perspectives of real people with no subscription, fees or logins required. Over the next few months, the app will sample GoUSA TV content through multiple touch points including sponsorships, consumer and trade public relations, and paid social media advertising. New programmes and episodes will be uploaded weekly and GoUSA TV plans to expand its library to feature more themes and formats, including series, films, and live videos.
Important features of the GoUSA TV app include the ability to:
• Watch full episodes and films from the various categories and channels of GoUSA TV;
• Share videos with friends, family, or colleagues;
• Cast videos to other screens using Google Chromecast; and
• Tap the star icon to keep a running list of favorite videos.
This fall, GoUSA TV was at the center of Brand USA’s annual partnership with the National Football League (NFL) UK, sponsoring the London Games Kickoff Concert headlined by Grammy Award-winning singer-songwriter Jess Glynne at Wembley Stadium and hosting a day-long fan fest in Piccadilly Square in September.
The channel’s launch in March 2018 followed the unprecedented success of Brand USA’s giant screen documentaries, ‘National Parks Adventure’ and ‘America’s Musical Journey’ – in driving storytelling that is relevant, engaging and real. Brand USA’s multi-screen strategy will contine through the end of the year with ongoing premieres and launches of ‘America’s Musical Journey’ in additional markets around the world.
