DRNew Delhi: Expanding its overseas portfolio, Sarovar Hotels Pvt. Ltd. announced the signing of its latest project in Africa, Yeha Hotel – A Sarovar Premiere Hotel, a luxury property in Axum, Ethiopia. This development signifies Sarovar’s focus on Africa and the latest addition to its existing portfolio of properties in Ethiopia, Kenya, Tanzania and Zambia.
Travellers can look forward to visiting the ancient city of Axum, a UNESCO heritage site, where the true Arc of the Covenant is believed to be hidden.
Once the residing city of Queen of Sheba, Axum is now a tourist town and religious centre best known for its obelisks which are more than 2000 years old and many ancient churches. Nestled in the foothills of the historical Adwa Mountains, Axum is a city steeped in history and antiquities.
Yeha Hotel – A Sarovar Premiere Hotel will be a modern, luxurious development with a revolving restaurant and bar. It will also have the latest amenities for conferences and meetings, a swimming pool, water-themed amusement park and a children’s playground. In the first phase, it will launch in October 2019 with 78 keys. Plans are on to expand to 222 keys by 2021.
Commenting on the new endeavor, Ajay K Bakaya, Managing Director, Sarovar Hotels Pvt. Ltd, said, “We are excited to have signed a hotel in Axum, a city of strong religious significance to millions of travellers. It is an important addition to our rapidly growing footprint in Africa and reflects the strong traction the brand is gaining in the region. We see great growth potential in this market with high demand. This development marks a momentous step in our growth and expansion strategy in the overseas market.”
Sarovar Hotels Pvt. Ltd. is focused on strategic expansion throughout India and Africa. Some of the openings this year include hotels in Jaisalmer, Gorakhpur, Dehradun, Katra, Lusaka and Dar Es Salaam.
