Mumbai: The Ministry of Tourism, Oman has launched a new promotional website ‘www.experienceoman.om’ that will serve as a one-stop-shop for all Oman Tourism-related information. The website was launched under the patronage of His Highness Sayyid Haitham bin Tariq Al Said, Minister of Heritage and Culture, during a gala dinner that was hosted on the sidelines of the second UNWTO/UNESCO World Conference on Tourism and Culture that was recently held in Muscat. Lubaina Sheerazi, India Representative, Ministry of Tourism, Oman said, “The launch of the website comes as a part of the Ministry’s initiatives to support the development of the tourism sector in all areas, especially in the use of electronic platforms and digital marketing. Providing insights into suggested travel itineraries, list of tour operators, hotels and services and MICE opportunities, the website also orients tourists with the latest events in Oman and can be viewed in six languages.” It promotes the Sultanate as a unique tourism destination with distinct cultural, historical and natural components. The Ministry aims to enhance the Sultanate’s presence in the digital world by shedding light on the most popular landmarks and creating a platform to interact with the visitors and responding to their enquiries through the website. The new portal will complement the existing ‘Oman Tourism’ website, to provide comprehensive information on Oman.Salim Adi Al Mamari, Director General of Tourism Promotion, said: “Websites have become vital in marketing the Sultanate’s tourist destinations among target audiences. Hence, we aim to promote these natural, historical, cultural and architectural tourism gems in innovative ways, for the convenience of tourists.”