A R Rahman Brand Ambassador of Sikkim

Sikkim: Music maestro A R Rahman is now the official brand ambassador of Sikkim. Pawan Kumar Chamling, Chief Minister of Sikkim, officially made the announcement at the recently concluded Sikkim Red Panda Winter Carnival. The Grammy winner, on his part, said it was a privilege and honour for him to be declared the brand ambassador of the North Eastern state. The tiny Himalayan state of Sikkim is an example of tolerance, compassion, peace, integrity and communal harmony for the rest of the country. “Sikkim has grown to be known as one of the most environment friendly and beautiful places in the world. It is our task to appreciate this beauty and preserve its glory. I thank the people of Sikkim for their love and hospitality and also for giving this honourable title of brand ambassador to a person from my community,” Rahman said.