DRMumbai: FCM Travel Solutions, the Indian arm of the Australia-headquartered Flight Centre Travel Group (FCTG), have consolidated and rebranded their travel retail and holiday brand – Flight Shop under a single leisure brand ‘Travel Tours’. In October 2016, FCM Travel Solutions acquired the business interests of Travel Tours Group (TTG), in a cash and stock deal.Travel Tours is one of the biggest travel brands operating in south India. Known for its wide range of customised travel offerings, post the consolidation, Travel Tours promises‘unbeatable’ services both in pricing and quality. Four-decade-old Travel Tours will now provide travel services ranging from leisure, corporate travel, mice, visas, inbound to wholesale and foreign exchange. Shravan Gupta, Executive Director – Leisure Businesses at FCM Travel Solutions, said, “Travel Tours has a strong brand equity and heritage in large parts of the country. Through the rebranding, we intend to bring the entire strength and expertise of both our brands – Flight Shop and Travel Tours- under one roof. This is part of our ambitious move to shift from a flight seller to being an FIT specialist.”
“We have been conducting extensive consumer and market research on the overall brand image and this is an important step to further enhance our awareness and to capture a larger slice of the market share. This will mark the beginning of our migration from being a regional powerhouse to being a national player of repute. The foundation for our rebrand is firmly cemented and we are primed to become Travel Tours.” The rebranding of all the 25 Flight Shop & Travel Tours stores spread across 17 cities, including Delhi-NCR, Mumbai, Pune, Ahmedabad, Chandigarh, Bangalore, Hyderabad, Cochin, Chennai and Kolkata,was completed on January 31, 2018.
