DRMumbai: Thomas Cook (India) Ltd. has entered into a three-year strategic agreement with Wildlife Reserves Singapore (WRS), an organisation dedicated to the management of zoological institutions – Jurong Bird Park, Night Safari, River Safari and Singapore Zoo. The Memorandum of Understanding was signed between Mahesh Iyer, CEO, Thomas Cook (India) Ltd., and Mike Barclay, Group CEO, Mandai Park Holdings (the parent company of WRS), at the Thomas Cook India Group headquarters in Mumbai.
Iyer said, “We are bullish on the larger trend towards experiential holidays. Singapore as a destination has been constantly reinventing itself with its new, unified brand identity ‘Passion made Possible’ that showcases the fundamentals of the nation – its cultural diversity, rich food heritage and the culture of its people shaped by unique circumstances. We plan to reshape the Singapore experience across the B2C and B2B space and we are honoured to partner with India.”
The data with Thomas Cook (India) reveals that Indians travelling to Singapore has posted 20 per cent year-on-year growth. Besides, WRS also reveals that India is one of the top five countries in terms of visitors across its four parks. With this agreement, both the companies will focus on a multi-pronged engagement that includes product development, joint consumer promotions and MarCom to showcase Wildlife Reserves Singapore.
Barclay said, “Over the years, valued partners like Thomas Cook have been instrumental to our growth. In 2017, we saw a 25 per cent increase in Indian guests compared to the previous year. We look forward to further collaborations to bring the immersive wildlife experience of our parks to Indian travellers.”
