DRMumbai: Pandering to the Indian travellers’ quest for unique holidaying experience, SOTC has launched two innovative products- ‘Great Rail Journeys’ and ‘Self-drive Holidays’- for outbound as well as the domestic traveller. With the new initiatives, SOTC aims to meet the changing expectations, behaviour and preferences of the rising wave of consumers. To capture potential leisure markets for the outbound Indian traveller, SOTC has curated the ‘Great Rail Journeys’ holiday package in collaboration with ‘Great Rail Journeys’, UK’s leading operator with over 40 years of experience in arranging holidays by rail. This will enable the travellers to discover the best of the world through epic journeys on iconic trains across entire continents such as Europe, Asia and Americas.
The package offers personalised travel through guided rail tours that provide authentic experiences. Each itinerary involves travel on special trains indigenous to the region. From ultra-modern trains to iconic heritage lines, SOTC believes that traditional rail travel will give travellers the most memorable aspects of their global adventures. Self-drive holidaying, as a travel product and a trend, is becoming progressively more popular amongst Indian travellers.
To tap into this segment, SOTC has launched the package for the domestic market in India. The company provides self-drive car rental on a set itinerary by combining with the choicest hotels. These packages offer great value for money and convenience for customers. With a fixed package, all hotel and car arrangements are taken care of, and complimentary road maps and a detailed route itinerary are also provided.
About the exclusive product offerings, Amod Thatte, Head Product, Contracting & Innovation, SOTC Travel, said, “Experiential vacation is an upcoming trend with travellers today. To cater to this demand, we have introduced these two packages. Domestic tourism is witnessing a strong resurgence and our ‘Self-drive Holidays’ package intends to cater to this segment.” He further added, “Our holiday offerings feature a number of ‘hotel trains’ like the Trans-Siberian in Russia, The Canadian in Canada, The Ghan in Australia, The Blue Train in South Africa etc. Every itinerary includes a balance of experiences, giving our travellers the chance to get a more authentic flavour of the region. At SOTC, we drive customer centricity in all our holiday propositions enabling us to create cherished holiday experiences for our travellers”.
