DRMumbai: Business Standard recently reported that the star power of Prince Harry and Meghan Markle, a biracial, LA-bred American actress, prompted consulting firm Brand Finance to estimate a $1.4 billion (£1.03 billion) positive impact on the British economy due to the royal wedding earlier this week.
Of this, £300 million uplift will come due to enhanced tourism in the UK. £300 million is the gain in public-relations value to ‘Brand Britain’ as a result of all the hyper coverage related to the royal wedding. A £250-million uptick is expected in retail and restaurant sales. The fashion industry is expected to gain £150 million. Last but not the least, merchandising is expected to balloon by £50 million. The royal wedding has surely got cash registers ringing in the UK!
