DRMumbai: Sheraton Grand Bengaluru at Brigade Gateway has appointment Vikalp Raj as Director of Sales and Marketing. Vikalp comes with over 12 years of experience in the sales and marketing domain with commendable knowledge and expertise.
He will head Sales & Marketing vertical at the hotel, which entails increasing overall sales for the Hotel. He will be responsible for managing sales activities, the property’s reactive and proactive sales efforts and executing sales strategies, along with innovative marketing concepts in order to meet business goals.
Since Vikalp was part of pre-opening of the property in 2010, it is an added advantage for him to showcase his excellence to the brand. Prior to working with the Sheraton Grand, Vikalp was with JW Marriott Bengaluru for over five years, where he joined as the Director of Sales and was involved in all stages through pre-opening, during the launch and post-launch of the property.
Subsequently, he was promoted as the Director of Sales & Marketing and played a crucial role in developing marketing communication activities and providing customer intelligence in evaluating market and economic trends. He has been instrumental in executing excellent customer service to drive customer satisfaction and loyalty programme.
Having come from a strong hospitality industry background, Vikalp has vast knowledge in various aspects in analysing latest market trends, driving RFP process to source new businesses for the hotel and understanding the target audience segmentation to achieve set targets. He has also won ‘DOSM of the Year, South Zone’ at the Indian Hospitality Awards by BW Hotelier.
