DRAjman: Ajman Tourism Development Department (ATDD) was in London from November 5 to 7 to participate in World Travel Market (WTM). One of ATDD’s many efforts and initiatives aimed at promoting Ajman as a tourism destination and diversifying its tourist markets, it highlighted attractions that showcase its history and rich culture as well as new developments at the international annual event. The Department also held productive meetings and discussions.
Saleh Mohamed Al Geziry, ATDD Director General and head of the ATDD delegation said, “We are very pleased with the amount of interest Ajman generated at WTM 2018. We held a number of very successful meetings with major travel operators, investors and business partners in the global tourism industry and exchanged information about the latest international trends.”
Ajman’s stand featured an eye-catching video wall showcasing the incredible views of mangroves, white sand beaches and azure lagoons at Al Zorah Marina. There was also a dinosaur to introduce the soon-to-be-opened Dino Live – one of the world’s largest indoor dinosaur exhibitions with over 30 life-sized animated dinosaurs, a planetarium and a 9D cinema. With a landscape that ranges from pristine coastline to mangrove forests and mountain villages, Ajman offers something for everyone. Visitors responded positively to the stand, and were interested in learning about the destination and its latest developments.
ATDD’s co-participants at the exhibition included Ajman Beach Hotel; Ajman Hotel; Ajman Pearl; Ajman Saray, a Luxury Collection Resort; Dino Live; Fairmont Ajman; Lama Tours; Miracle Tourism Destination Touristic Services; Musandam Sea Adventure Travel & Tourism; The Oberoi Beach Resort, Al Zorah; and Wyndham Garden Ajman Corniche.
ATDD opened its first overseas office in the UK recently, appointing Scott Marketing LTD to introduce the emirate’s USPs, which include unique environmental features, luxury resorts and heritage offerings, to the UK travel trade. At WTM, ATDD and its co-participants benefited from Scott Marketing’s expert insights into the UK market.
Al Geziry added, “The tourism industry in this region has grown at a remarkable pace over the past 10 years and that growth is likely to continue. Ajman is attracting considerable interest from investors, and an increasing number of tourists are discovering the emirate and making the most of the year-round sunshine and stunning beaches.”
In the first three quarters of 2018, Ajman experienced an impressive 13 per cent growth in guest numbers and total revenue from its tourism and hospitality sector rose to AED 242 million. The tourism sector continues to flourish, adding new attractions such as the upcoming Heritage District.
