Mumbai: Cholada Siddhivarn has been appointed as Director of the Tourism Authority of Thailand (TAT) in Mumbai. She and her team in Mumbai will cover western and southern India as well as Sri Lanka and the Maldives.

Siddhivarn was previously the Director of Europe, Africa, Middle East and the Americas Marketing Group at TAT head office. She has been working with TAT for over 20 years now, since 1996.

With such a vast experience, she will continue to enhance travel trade and media relations to promote newer destinations in Thailand and boosting arrivals from India to Thailand in the coming years.

Thailand crossed the 1.2 million mark for Indian tourist arrivals in 2017 and registered a total of 12, 94,790 arrivals, marking a year-on-year growth of 20 per cent over the same period in 2016.

“I am very excited to take up this new opportunity and start afresh in the city of dreams – Mumbai. India is a very important country for Thailand in terms of tourism as well as trade. I look forward to encouraging women travellers, showcasing local experiences at the destination and boosting arrivals from India,” Cholada Siddhivarn said.

She considers India to be one of the important markets for Thailand and hopes to showcase different aspects of Thailand to the Indian traveller.

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