DRMumbai: South African Tourism kick-started 2019 with its biggest travel trade initiative in India, the 16th edition of their annual roadshow. The roadshow intends to capitalise on the strong potential for consumer demand in India in order to surpass the target of 1,00,000 Indian visitors to South Africa in the current year.
“Our research shows that Indian travellers prefer South Africa as a holiday destination due to the memorability and value for money it offers. We will continue to drive this demand by introducing a wider geographical area, thus allowing us to introduce new experiences. We remain focused on customising product offerings to suit the unique requirements of our target regions,” said Neliswa Nkani, Hub Head, MEISEA, South African Tourism.
The 56-member South African trade delegation, that included 6 new SMMEs, reiterated the tourism board’s emphasis on expanding the destination and product offering. In addition to experiences, representatives from accommodation establishments, destination management companies, airlines and tourism associations displayed their products and engaged Indian travel and trade partners.
From January to September 2018, Mumbai contributed 45 per cent to the overall Indian arrivals to South Africa while Delhi was at 17.4 per cent, Chennai at 7.7 per cent and Kolkata at 1.6 per cent. Over 1300 Indian travel agents attended the interactive roadshow sessions.
