DRMumbai: International resort chain Club Med has appointed Blue Square Consultants (BSC) as its PR representative in India to promote all-inclusive holidays in the county. BSC will be responsible for conceptualisation and implementation of innovative PR strategies for all of their resorts spread worldwide.
Xavier Desaulles, CEO of East and South Asia & Pacific (ESAP) said, “India is a priority market for Club Med owing to a vast market size and close proximity to many of our resorts in the Indian Ocean and Asian continent. The outbound numbers are increasing rapidly and it is time to strengthen our foothold with the expertise of BSC. Our latest association will only further bolster our existing efforts to ensure amplified media outreach and increased recall for Club Med brand in India.”
Lubaina Sheerazi, COO, BSC said, “We are positive about driving effective results through our media campaigns for Club Med in India”.
