DRMumbai: The Jordan Tourism Board recently conducted multi-city Seminars and Roadshows in Kochi, Ahmedabad, Chennai, Hyderabad, Delhi, Bangalore and Mumbai with three partners – Emilio Travel, Hajjat Tours and Travels & Friends Tours to strengthen relationships with the leading travel agents and tour operators to boost Indian arrivals to Jordan.
The roadshows and seminars invited key agents from the cities to enhance networking and relationship building in the Indian market. The aim of the seminars and roadshows was to educate the trade partners from different regions and discuss the business model for 2019-2020. JTB showcased the amazing attractions and offerings for Leisure and MICE under various categories; History and Culture, Adventure, Wellness and Eco Tourism as an Indian family friendly destination to promote it to their focused market.
The flow of events included presentations by officials of JTB in addition to detailed networking sessions.
Dr. Abed Al Razzaq Issam Arabiyat, Managing Director, Jordan Tourism Board said, “India is an emerging market with a huge population and a growing economy, especially in the IT sector, which caters for the potential in the Indian market for MICE tourism, faith tourism, weddings, and movie production. Jordan’s tourism revenue increased by 9.2% compared to the same period of 2018. The tourism revenue reached $3.95 billion within the first 8 months of 2019. These Roadshows and Seminars offer a fantastic opportunity for the travel agent and tour operator community to connect directly with JTB and its stakeholders to help them drive more business and numbers towards the destination.”
The agents evinced interest in the Jordan itineraries and promotions; and in order to further strengthen its key messages, a Q&A session was also held to answer all queries about selling Jordan as a destination. The events were concluded with Dinner over which all attendees networked and discussed the various opportunities that Jordan offered to the Indian traveller.
