DRMumbai: Cox & Kings Ltd. has won the hearts of visitors at IITT (India International Travel & Tourism) 2019 with its specially designed exclusive experiential travel zone. This year Cox & Kings is showcasing the flavours of unique experiences at different destinations across the world in association with the respective tourism boards at its huge 10,000 sq.ft. IITT pavilion. The Virtual Reality (VR) Zone created in the main Cox & Kings pavilion is the main attraction wherein visitors can experience an immersive, vivid walk-through of popular tourist spots as they stand on the huge world map indicating the different tourist sites.
IITT, a three-day event that started on January 10, is a grand B2B & B2C event that brings the entire tourism industry under one roof ranging from international and national tourism boards to tour operators, hotel chains, airlines, cruising lines, DMCs and many more. While speaking on the association with IITT, Karan Anand, Head – Relationships, Cox & Kings said, “The choices and expectations of travellers in India are changing radically since the past couple of years with experiential and immersive travel experiences getting precedence. Cox & Kings has been a pioneer in experiential tours. We anticipate the needs of new age travellers and offer products and services that cater to their expectations.’’
Cox & Kings Pavilion has thematically weaved its speciality brands with specific destinations and the impeccable experiences the destinations have in store. For example, the marquee of Getaway Goddess – Cox & Kings’ women only tours featuring Turkey presents Baklavas specially imported from Turkey for this event. While relishing Turkey’s characteristic cuisine, women visitors can also enjoy themselves at the nail art counter as they browse through the Getaway Goddess offerings for women travellers. The visitors can also avail various special offers on different Getaway Goddess tours.
The delicious culinary holidays tour features France which is every foodie’s dream destination. A country dotted with bakeries, cafes, wine shops and open air markets. This is why Cox & Kings has chosen to set up a French café at IITT for the guests to savour French culinary delights such as pastries and French macaroons.
The attractive stall of Adventure Holidays Trip 360° features the entrance of Kruger National Park in South Africa – one of the most preferred destinations of adventure freaks from India to experience the wildest and most thrilling activities. The trip 360° stall will also have activities like a climbing wall to give visitors a sense of the adventure that’s in store for them with Trip 360° adventure journeys.
Similarly, Self-Drive 365’s stall features a road journey at New South Wales (Australia) as an example of several attractive self-drive holidays Cox & Kings has curated for its customers. The other international destinations available under self-drive 365 include UK, Ireland, USA, South Africa, New Zealand, Spain and Switzerland. In India there are several options like Goa, Gujarat, Kerala, Tamil Nadu, Rajasthan, Himachal Pradesh, Leh-Ladakh, Karnataka, Uttarakhand, Kashmir, Maharashtra, Punjab and New Delhi. Guests can see the AV of various Self-Drive 365 journeys they would like to experience.
TUTC and Deccan Odyssey have offerings in camping and train journeys respectively in form of large cut-outs and impressive AVs. The Deccan Odyssey is currently promoting luxury train journeys with complimentary return airfare, one-hour spa sessions, one-night free hotel stay and more. TUTC is pitching luxury tents in Allahabad (Sangam Niwas), Ladakh (Chamba), Ladakh (Diskit), Kohima (Nagaland) and Dudhwa.
Current offers on different Bharat Deko (domestic tours), Duniya Dekho (international group tours) and FIT (customised) packages are made available to the guests in this segment of the exhibition.
