DRBerlin: Leaving the tourism sector upbeat, the results of the annual survey presented by IPK International at ITB Berlin 2018 found that 2017 has been an exceptionally strong year for international travel with Europe being the main growth driver as both a source market as well as a destination region. The findings are based on the latest results of IPK’s World Travel Monitor, an annual survey analysing the outbound travel behaviour in over 60 countries worldwide.
Globally, the number of outbound trips has increased by 6.5 per cent, reaching nearly 1.2 billion international trips in 2017. For the first time since the inception of IPK surveys, the impact of terrorism on international travel and terror sensitivity has decreased and destinations are perceived as ‘safer’ than before. Covering over 90 per cent of the global outbound demand, ITB World Travel Trends Report is published yearly by ITB Berlin. In 2017, Europe was the strongest source region for international travel with an overall increase of 7 per cent compared to last year, followed by North and Latin America with both 6 per cent and Asia with 5 per cent.
Also as a destination region, Europe could profit most with 8 per cent more trips in 2017. Looking at destinations on a country level, Spain takes the lead, with the USA and Germany ranking second and third. France and Italy are the fourth and fifth most successful destinations respectively. When it comes to holiday types, city trips have been the main growth driver last year with an increase of 18 per cent. Sun and beach holidays, which represent the largest holiday market share, grew by 9 per cent. On the other hand, tour holidays worldwide decreased by 1 per cent.
One in 10 International Travellers Affected by Overtourism
Overtourism has hogged headlines due to record visitor numbers at many destinations, prompting wide protests by residents and diverse measures by local authorities. As this topic not only impacts destinations, tourist attractions, local infrastructure and residents but also travellers themselves, IPK International conducted a special survey among international travellers in February 2018. The results show that 24 per cent of all international tourists had the feeling that the destination they visited was overcrowded. However, only 9 per cent said that overcrowding actually affected the quality of their outbound trip.
Most affected cities were Mexico City (23 per cent), Shanghai (22 per cent), Venice (20 per cent), Beijing (19 per cent), Hong Kong (18 per cent), Istanbul, Amsterdam and Florence (17 per cent each) and Barcelona (16 per cent). For the fifth time, IPK International conducted a special survey on the influence of terror threats on international travel behaviour in main source markets worldwide in February 2018. The study revealed that for 37 per cent of international travellers the recent instability and terror warnings will have an influence on their travel plans for 2018, compared to 41 per cent in October 2017.
Regarding the question what kind of influence the current situation could have on the travel behaviour, 24 per cent stated that they will still be travelling abroad, however, only to destinations they perceive as ‘safe’. For some destinations, the safety image has improved and they are rated slightly safer compared to October 2017. This applies, for example, to some of the biggest destinations such as Spain, USA, Germany and Great Britain.
Outlook 2018
Although different travel risks do exist, IPK International anticipates global outbound trips to increase by a robust 5 per cent in 2018. According to IPK’s forecast for 2018, Latin America is expected to be one of the high performers with an increase of 7 per cent, closely followed by Asia (over 6 per cent). International travel from Europe as well as North America is forecasted to grow by 4 per cent each.
