Mumbai: Wanderlust Indians seeking a luxury retreat can now gear up for some ritzy indulgence with Spain’s most-prided multi-brand hotel chain, Palladium Hotel Group, set to up its efforts to tap the Indian market. Focusing on their five-star music-infused properties – Ushuaïa Ibiza Beach Hotel, Hard Rock Hotel Ibiza and Hard Rock Hotel Tenerife – the multinational company is eyeing to lure the regular stream of Indian visitors looking for a fab getaway.

“We have been in the Indian market since 2014. We are engaging with tour operators and travel agencies as the market has been picking up quite well. Indian tourists are among top 10 nationalities visiting Palladium Hotel Group. Over 50 nationalities frequent the hotels,” said Sandra Polo, Sales Manager, Asia Pacific, Palladium Hotel Group.

All three beach hotels of Palladium Hotel Group, which are either luxury properties or boutique resorts, are frequented by Indians who stay for an average 3-5 nights

All the three beach hotels, which are either luxury properties or boutique resorts, are frequented by Indians who stay for an average 3-5 nights. “Many guests come just to stay and experience the unique services and amenities our hotels offer. They fly in via Barcelona, Madrid or Valencia airports in Spain.” By flight, Ibiza is less than 30 minutes from any of these airports. “We get tour operators and OTA bookings in equal measure. Most guests are from New Delhi, Ahmedabad, Kolkata, Kochi and Mumbai. Europe is our biggest market followed by the US and Canada. Customer segments frequenting the hotels are mostly families, adults, wedding parties and honeymooners,” she said.

With over 40 years of experience, the chain has 48 hotels and close to 14,000 rooms in six countries: Spain, Mexico, Dominican Republic, Jamaica, Sicily (Italy) and Brazil, and operates eight brands: TRS Hotels, Grand Palladium Hotels & Resorts, Palladium Hotels, Palladium Boutique Hotels, Fiesta Hotels & Resorts, Ushuaïa Unexpected Hotels, AyreHoteles, Only You Hotels, as well as licensed brand Hard Rock Hotels. The Palladium Hotel Group, owned by Grupo Empresas Matutes (GEM), establishments are characterized by their philosophy of offering customers a high standard of quality in its products and services and excellent value.

One of the star attractions at Hard Rock Hotel is SubliMotion, a restaurant opened in 2014. SubliMotion, which focuses on haute cuisine, is the most expensive restaurant in the world. After years of research and investigation into the world of emotions in fine dining, the world-renowned chef Paco Roncero (2 Michelin stars) presents SubliMotion, which seats 12 guests at a time for a 20-course gastro-sensory meal that will cost €1,500 per person.

It’s certainly radical. The restaurant’s walls are a virtual light show, and moving pictures are projected on the tabletops, including a garden scene with fluttering butterflies and Versailles-style paintings. “Indian premium tourist market is very discerning and they are knowledgeable about brands and what they stand for. They want unique experiences and are constantly exploring and willing to pay for it,” she said. An ‘adults only’ property, Ushuaïa offers a heart-stirring musical experience, a club, and a stage with daily shows from 5 to 12 pm. The stage is the heart of Ushuaïa; its leitmotiv.

Ushuaïa Ibiza is the ideal choice for those who crave for the best beach and pool parties. With live performances by the top DJs in the world, the exclusive day and night gala offers all kinds of comforts, luxuries and VIP services.
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