DRMumbai: Santa Monica Travel & Tourism (SMTT), the official destination marketing organisation of the city of Santa Monica, has appointed Sartha Global Marketing as its Representative office in India. Sartha Global Marketing has been tasked to implement ongoing public relations and travel trade programmes, to educate potential travellers on the destination’s unique attributes, thereby attracting a larger number of Indian visitors to Santa Monica.
Santa Monica Travel & Tourism was introduced to the India market in the fall of 2017 by attending Visit California’s mission featuring destination CEOs from across the state. Visit California sees India as one of the fastest growing inbound markets for the state and is currently investing $1 million each year into tourism development there.
On this new collaboration, Misti Kerns, President & CEO, SMTT, states, “We are very excited to enter the Indian market via our representative office with Sartha Global Marketing. Santa Monica is a very walkable city and an ideal location for travellers to use as a base for a Southern California visit. Our restaurants, cafes and the shopping options not only attract the tourists visiting LA but also the celebrities from Hollywood.”
With its proximity to Los Angeles International Airport and year-round excellent weather, it is no surprise that National Geographic named Santa Monica one of the ‘Top Ten Beach Cities in the World’.
Sheema Vohra, Managing Director, Sartha Global Marketing, added, “From pristine beaches to lively open spaces, delectable culinary offerings and high-end shopping, there’s so much that Santa Monica has to offer that would excite the Indian traveller. We are thrilled to represent Santa Monica Travel & Tourism in India and support their efforts to attract leisure, business and conference clientele from India.”
