Mumbai: has appointment Mudit Shekhawat as Chief Marketing Officer of the company. He will be responsible for leading marketing activities, alliances and ancillary revenues across all business-lines and group entities. In addition to further strengthening Yatra’s brand positioning, he will also manage all consumer marketing initiatives across platforms to drive customer stickiness and loyalty.

On the new appointment, Sharat Dhall, COO (B2C),, said, “We are delighted to have Mudit on board with us. As a veteran of the industry, he brings with him a vast experience in digital and consumer marketing, which will spur additional growth for us and cement our position as India’s travel planner.”

Shekhawat comes with rich consumer marketing experience of over 12 years in the consumer internet space, most recently with Ola, where he was the head of marketing. In his earlier stints, he has worked with Myntra, Yahoo and HCL Technologies in various marketing leadership roles.

Shekhawat is an alumnus of IIT Madras, from where he went on to do a Masters in Engineering from Pennsylvania State University before finally finding his calling in marketing, and rounding it up with an MBA from ISB Hyderabad.

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