DRDubai: Maldives Marketing and Public Relation Corporation together with partners from the Maldivian Tourism Industry are participating at ATM 2018 in Dubai. The delegation is led by Moosa Zameer, Minister of Tourism, accompanied by Haris Mohamed, Acting Managing Director, MMRPC. Dr Hussain Niyaz, Ambassador Designate of Maldives for United Arab Emirates, will also be a part of the official Maldives Delegation.
A total of 68 companies and over 126 participants have travelled to Dubai to attend ATM 2018 to showcase their products. Maldives, with its brand slogan ‘The Sunny Side of Life’, is being showcased at a 209 sq. m. stand with a new design concept showing the natural beauty of the destination through colorful images. During the four-day exhibition, special activities will be carried out at stand to attract more visitors.
This includes social media campaigns aimed at increasing the online presence of the destination. At the same time, visitors will experience the breathtaking and magical underwater charm of the island nation through VR gears. The main focus for this year will be meetings with airlines to identify joint marketing avenues which are mutually beneficial for the airlines and for the destination.
