DRNew Delhi: Iceland’s low fare transatlantic carrier, WOW Air, has announced the launch of its flight operations in India from its hub in Keflavik, Iceland, starting December 7, 2018. The airline will start with five flights a week deploying their brand new A330neo aircraft, offering around 365 seats one-way on an average.
Announcing the opening of the direct route to India in Delhi, Skuli Mogensen, Founder & CEO, WOW Air, said, “Delhi is the first destination in Asia as there is more opportunity here considering that the route offers superior flight path to North America through its hub in Iceland. Therefore, with an eye on the growing India-North America travel numbers, the airline has announced a lowest introductory WOW basic fare of Rs.13,499, inclusive of taxes (excluding check-in baggage and meals), to North America destinations through Keflavik.”
WOW connects 15 destinations in North America through its hub in Keflavik. The airline offers four fare options of WOW Basic, WOW Plus, WOW Comfy, and WOW Premium.
“Subject to availability of flights, we intend to introduce daily flights soon. The objective is to add more cities in India. We see India as a big opportunity. Around 20,000 people travel between India and North America daily with one or two stoppages. It is the most underserved market,” he said.
Asked about the secret behind the low fare offering, Mogensen said, “WOW has the youngest fleet with an average age of two years, therefore, we are able to operate with high fuel and operational efficiency.” He said that WOW is not just an airline partner for customers but a travel partner for customers providing hotels, car rentals, tour recommendations, restaurant recommendations, etc. “What the customers buy from the travel cart will be incentivised by a lower fare.”
“Though the primary channel of distribution will always remain online, we will work with Bird Group in India to explore varied channels.” About the agent commission policy, Mogensen said the company will follow the established rules to incentivise the channel partners.
“The airline will also look at India as a strategic location to train and build the WOW team considering the vast skill sets, spirit and work ethics of the people in the country.
