Mumbai: Bhubaneswar-based Mayfair Hotels & Resorts has appointed Bjorn DeNiese as Vice President, Business Development. In his new role, he will be responsible for spearheading the group’s future plans as it aims to deploy a new sub-brand into the market.

The new vertical will initially keep the focus on the East India, and subsequently look to make headway to central and North East India. It will be responsible for the further development and expansion of the group which will establish itself through lease, management and franchise models under a yet to be named brand.

DeNiese, who played a significant role in the group’s growth story post 2007, headed the sales, marketing and revenue for the group. His key contributions have been in the set-up of central reservation, restructuring of the sales network and various other technological developments, including the soon to be rolled out one touch virtual assistant app enabling bookings, a loyalty programme for guests, corporate entities and agents and an integrated guest feedback system.

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