DRNew Delhi: Since the launch of the revamped version of Incredible India website on June 14, 2018, 1.60 million visitors have visited the website (as on August 2, 2018), engaging in the immersive experience of India’s spectacular heritage, festivity, spirituality, museums and adventure.
The composition of website traffic from the top five countries are Russia (19 per cent), India (12 per cent), UK (10 per cent), US (9 per cent) and Italy (6 per cent).
The website showcases India as a holistic destination, revolving around major experiences, such as spirituality, heritage, adventure, culture, yoga, wellness and more. The website follows the trends and technologies of international standards that aim to project India as a ‘must-visit’ destination, among its overseas travellers.
It has many useful features to make it more interactive and to provide a deeper engagement to the travellers visiting the website. The new site now allows the Ministry of Tourism to engage effectively with visitors across the web and social media channels and measure engagement, to deliver real-time personalised experiences for each visitor, based on their interest and travel persona.
The website is dynamic and constantly evolving, with new design and theme. It is fully responsive to mobile devices, making it easy to navigate on a wide range of web browsers and portable devices. The information was given by K J Alphons, Minister of State (I/C) for Tourism, in a written reply in Rajya Sabha.
