Mumbai: As per statistics released by Greece National Tourist Office (GNTO) and Athens International Airport, 38,046 Indian tourists visited Greece in the nine months vis-à-vis 17,376 Indian tourists during the same period in 2017, which is a whopping increase of 119 per cent.
Speaking about the positive growth, Konstantinos Tsegas, Secretary General, Greek National Tourism Organization said, “Greece as a destination has gained momentum over the years and we are glad to witness the rising interest of Indians for Greece as a popular holiday destination across the country. Our approach is to target the captive audience across various age groups simply by appealing to every kind of travel need.
“We have effectively leveraged diverse platforms, based on specific characteristics of the Indian market. The strategy is to also promote 365-day tourism in Greece and create awareness about lesser known cities of Greece like Thessaloniki, Xanthi or Kavala which have great geophysical, historical and cultural importance along with Athens. We are closely working with our partners in India for growth across segments like families, FITS (first-time travellers segment), MICE (meetings, incentives, conferences and events), destination weddings, honeymoon and films.”
The beauty of Greece is a Unique Sales Proposition (USP), by any means. But what truly makes a difference is its people, the authenticity and simplicity of Greek touristic products in combination with an extremely rich historical background. In 2016, Greece National Tourist Office noticed 14.6 million arrivals in total and in 2017, 15.5 million, whereas, the growth percentage of arrivals from India has been around 9.7 per cent each year.