Mumbai: Thomas Cook (India) Ltd., India’s leading integrated travel services company, announced the launch of ‘TeeCee’, a first of its kind AI powered chatbot, reiterating the company’s digital evolution strategy in its journey towards a seamless digital customer experience.

According to a report by Bain & Company and Google, India has the second-highest active Internet user base globally at 390 Mn in 2018. The report also indicates that the share of online travel booking spends, having increased by 25 per cent in 2018, is anticipated to grow to 35 per cent in 2021. Thomas Cook India’s growth reinforces this with over 27 per cent of its overall holidays being booked online.

The launch of Thomas Cook India’s chatbot TeeCee is part of a strategic initiative to service today’s impatient, digital-native customers, with a seamless near-human experience, across digital devices.The multi-use case and context-aware TeeCee is equipped with superior NLP (Natural Language Processing) capabilities for better understanding of user intent and offering appropriate services.

TeeCee is built in association with Senseforth’s proprietary conversational AI platform for Intelligent assistants that mimics human cognitive ability in understanding and actionizing user intent.

Speaking on the launch, Amit Madhan, President & Group Head – Information Technology & EBusiness, Thomas Cook (India) Ltd. said, “Thomas Cook India has always been at the forefront of cutting-edge digital innovation that focusses on seamless customer experience.I am hence truly excited with the launch of TeeCee – a first of its kind chatbot offering customers a near human experience.Our phased roll out in this digital evolution will enable end-to-end Forex transactions, which will be followed by Holiday and Visa service capabilities.”

He concluded with, “TeeCee is a key step in our transformational journey to serving Digital First customers better.”

Shridhar Marri, CEO of said, “Today’s traveller expects a user friendly, real-time, consistent and an intuitive experience for their travel requirements and TeeCee is designed to address these needs. It is great working with Thomas Cook India, a leader in this space to create a virtual travel assistant that is poised to transform the way travel is serviced and fulfilled today.”

Categories: News