Mumbai: The Singapore Tourism Board (STB) announced the appointment of two new Area Directors, India and South Asia with effect from September 2 onwards. They will oversee the Board’s destination promotion and marketing efforts to ensure that Singapore remains a top-of-mind leisure and business destination among Indian visitors. As part of his work, Raymond Lim assuming the role based in STB’s New Delhi office, will be market lead for driving Meetings, Incentive, Conventions & Exhibition (MICE) travel, trade engagement and regional coverage of North and Eastern India. Lim Si Ting, based in Mumbai, will be market lead for promoting Cruise holidays, non-travel trade partnerships and regional coverage for Western and South India.
India is a key source market for Singapore. The country received 1.44 million visitors from India in 2018, crossing the one million visitor mark for the fourth time in a row. India is also the third largest visitor source market for Singapore and has been able to retain its position as the top source market for cruise travel.
While welcoming the new leadership members to India, G B Srithar, STB’s Regional Director, India, Middle East & South Asia said, “I am happy to welcome Raymond and Si Ting to our team here. They will spearhead our continuing efforts to grow India as an important visitor source market for Singapore. In the past few years, we have looked beyond travel trade partnerships to foray into innovative and effective consumer outreach initiatives to bring Singapore closer to the hearts and minds of the Indian travellers. Keeping in line with our trade engagement theme for the year ‘Growing Connections, Achieving Together’, the STB India leadership team looks forward to working with different partners to implement exciting destination promotion plans to entice more Indian travellers to Singapore.”
Raymond Lim has been with the STB since 1997 and was previously the Area Director in Indonesia based in Jakarta. Under his leadership, Indonesia continued to maintain the position as one of the top visitor arrival source markets. “This is my fourth posting stint and I am very happy to be in an exciting market like India with a burgeoning outbound travel demand. I look forward to applying my experience and break new grounds. One of my key areas of focus is to grow the MICE market and consolidate India’s position as a leading contributor of business travelers to Singapore.” he said.
Lim Si Ting, who has been in India for over a year in her previous role as Senior Manager, added that partnerships would be of great importance for STB. She said, “I’m looking forward to taking up new challenges and to promote Destination Singapore to the Indian visitors. In the last year that I have been here and through interactions with stakeholders, it is heartening to know that Singapore continues to be a destination of choice for both leisure and cruise. We want to continue to boost this while constantly innovating and challenging ourselves to perform better than before.”
The STB has been at the forefront of some interesting brand collaborations and partnerships as a part of its tourism promotion strategy in India. Apart from travel trade roadshows across key metroand secondary cities, STB had partnered St+art India for an Arts Festival earlier this year in Delhi. It recently partnered with South Indian music legends Dr. K J Yesudas and Dr. S P Balasubrahmanyam to create video content targeted at its audience in South India. A thought-leadership Singapore Cruise Forum was recently held in New Delhi. It comprised insightful panel discussions helmed by cruise industry leaders and professionals and witnessed good participation from trade partners.