DRMumbai: Ark Travels has successfully completed 21 city roadshows until October 2019. The roadshows planned and executed in association with Genting Cruise Lines & Dream Cruises was to educate travel trade about the services, new offers, value-add-on’s and benefit of cruising. Events were organised in Delhi, Hyderabad, Bengaluru, Mumbai, Chennai, Ahmedabad, Rajkot, Lucknow, Mangalore, Dehradun, Agra, Pondicherry, Coimbatore and Madurai.
To reward travel partners, Ark Travels organised a familiarisation trip onboard Dream Cruises’ newest cruise ship – Explorer Dream. 64 travel agents were hosted from across India for the inaugural 5-night-sailing itinerary (October 8-13) on Explorer Dream giving them the opportunity to explore destinations like Hong Kong – Nha Trang – Ho Chi Minh City – Singapore.
India being a major fly-cruise market, our partners were also given the opportunity to understand the fly-cruise concept by visiting Jewel Changi Lounge – a nature-themed entertainment and retail complex on the landside of Changi Airport, Singapore. Ark Travels is currently promoting a seamless travel experience from Singapore Airport to Marina Bay Cruise Terminal in partnership with Jewel Changi Lounge.
Ark Travels is the first Indian PSA to send 50,000 passengers from India to travel onboard the fleet of Genting Cruise Lines comprising Star Cruises & Dream Cruises.
Attributing Ark Travel’s success to a well-rounded marketing strategy, CEO Kishan Biyani, said, “Our aim is to reach every nook and corner of India to educate travel partners about the benefits of cruising. Genting’s modern fleet offers the perfect setting to host theme parties and events be it MICE, weddings, birthdays or anniversaries. We are reaching out to our retail travel partners in Tier I, II & III cities through our sales team who conducts & imparts cruise education, roadshows & seminars for them.”
India being a major fly-cruise market, our partners were also given the opportunity to understand the fly-cruise concept by visiting Jewel Changi Lounge – a nature-themed entertainment and retail complex on the landside of Changi Airport, Singapore. Ark Travels is currently promoting a seamless travel experience from Singapore Airport to Marina Bay Cruise Terminal in partnership with Jewel Changi Lounge.
DECK PRO, Ark Travels’ proprietary online system allows travel agents to register for free, check real-time availability of cabins, and get quotations, access rich content & vessel information directly. At present, DECK PRO has 9000+ registered travel agents on the system.
Naresh Rawal, Vice President – Sales & Marketing India & South Asia, Genting Cruise Lines added “Ark travels has always played an integral role in our growth story in India. The completion of this 21-city roadshow is truly an inspirational feat and reinforces our optimism that we will continue the growth in passengers who patronize our services across Genting Cruise Line brands. We believe that educating our travel agent fraternity about our existing services and newer introductions is an essential component of our continued penetration into the Indian market. With a sizeable amount of awareness already existing in the metro cities, it’s now time for us to explore newer opportunities in Tier II and III markets through the continued support of our PSAs like Ark Travels.”
