DRMumbai: Tourism Fiji has announced Ileana D’Cruz as its brand ambassador for India. Following a successful collaboration with the Bollywood celebrity in 2017, Tourism Fiji now aims to showcase more of its offerings to potential travellers from India through more engagements with D’Cruz. As part of this engagement, D’Cruz is expected to visit Fiji in April this year to experience a wide range of activities.
Faiyaz Siddiq Koya, Minister for Industry, Trade, Tourism, Lands and Mineral Resources, Government of Fiji, said, “Fiji and India share an age-old connection with over 40 per cent of Fiji’s population of Indian origin. We celebrate Indian festivals such as Diwali and Ganesh Chaturthi in Fiji too. Now tourism is fast becoming a key point of connection for both countries. With Ileana D’Cruz as our brand ambassador, we hope to get more Indians to come and experience the diverse and refreshing culture of our island country.”
On her role, D’Cruz said, “I’m so happy to be associated with a beautiful country like Fiji. The warmth, hospitality, and love the Fijian people have shown me make me feel like I’m home. I cannot wait to go back and explore more of this lovely paradise.”
India is a key emerging market for Fiji and it has been receiving steady positive growth in visitor arrival numbers from India over the past five years. For year ending December 2017, Fiji saw 30 per cent increase in arrivals from India as compared to 2016.
