DRMumbai: Le Club AccorHotels has bagged six prestigious Freddie Awards including Best Redemption Ability & Best Customer Service for the Middle East/Asia/Oceania and Best Programme, Best Customer Service, Best Promotion and Best Redemption in Europe/Africa.
Created in 1988, the Freddie Awards give loyalty programme members the opportunity to vote for the world’s best airline, hotel and credit card loyalty programmes. A record 4.4 million frequent travellers voted this year. What is important about these awards is that they are weighted on quality and are voted by frequent travellers who often belong to several programmes, so they are a true sign of which programmes truly deliver the best experience.
“We are delighted to have won Best Redemption & Best Customer Service for two of out of three available categories because we are committed to offering our members a rich and personalised guest experience and rewards that make their travel more exciting,” said Henrik Berglind, Vice President, Loyalty Asia Pacific. “The award for Best Customer Service recognises all the hard work put in by the staff in our customer care offices. I would like to thank all our loyalty members who voted for us and assure them that we are working hard to make Le Club AccorHotels even better as our loyalty guests are our highest priority.”
Highlights for Le Club AccorHotels members in Asia Pacific included the relaunch of MyResorts to enrich members’ experiences at the group’s 100-plus resorts in Asia Pacific and a strategic partnership with Mastercard, offering members access to exclusive VIP events, including concerts and key sporting events such as the Australian Open and UEFA Champions League. AccorHotels also launched La Collection in Australia and will launch an online store which gives members the opportunity to use their points to shop for a range of items and redeem points for elite experiences.
“We continue to invest in enhancing and expanding the Le Club AccorHotels programme to ensure our members have more choices than ever to redeem their points and upgrade their membership experiences,” said Berglind.
Le Club AccorHotels is the first hotel loyalty programme that allows its members to use points all around the world with no date or availability restrictions, as well as offering member-only benefits and services at each stage in the customer journey, accessed via AccorHotels.com and the mobile app. The programme has more than 42.9 million members globally with 13 million members in Asia Pacific.
