Mumbai: Setting off a new trend of self-drive holidays, India’s exclusive brand Self-Drive 365 is here to redefine travel. The new segment aims to encourage travellers to discover and be a one-stop road trip planner while offering a wide array of road trips within India and across the globe.

With some cherry-picked destinations, experiences, facilities and an assortment of cars and bikes, the self-drive brand offers a 24/7 support crew. With its seamless booking process along with end-to-end trip planning, Self-Drive 365 – powered by Cox & Kings– is also the go-to platform for beginners who have little or no experience with self-drives.

The new brand allows customisation of experiences, terrains and activities. Be it a winding hill-climb, arrow-straight highways or beach-hugging coastal roads, each route is fun for a different reason and Self-Drive 365 lets everyone choose their favourite route.

A splendid window to the diverse cultures around the world, travellers can experience fascinating history behind the Indian sari, the Scottish kilt, the Englishman’s Bowler hat and the Bhutanese Gho en-route their destination. Similarly, one may choose to entwine the road trip with an activity or experience that makes a destination unique.

Explorers can choose from the long list of dream cars ranging from high-end sedans to luxury SUVs or a wide range of motorbike brands in different countries such as India, US, Spain, Ireland, South Africa, Australia and New Zealand among other destinations.

At the launch, Debolin Sen, Business Head, Self-Drive 365, said, “Self-drives are fast gaining popularity in India with enthusiasts wanting to explore foreign as well as domestic destinations at their own pace driving their favourite cars and bikes. With a qualified expert panel, round-the-clock assistance, hassle-free paperwork and a series of thematic routes, Self-Drive 365 is set to be the pioneer of self-drive tours in the country”.

While the insurance, rental documentation, trip itinerary, accommodation etc. are managed by Self-Drive 365, explorers will also be provided with a detailed road trip guide besides other mechanical assistance. Giving prime importance to client convenience, the Self-Drive 365 road trip advisor will have a detailed discussion with them before charting out the exclusive road trip.

Karan Anand, Head, Relationships, Cox & Kings, said, “Being the leader in the industry, Cox & Kings has been in the forefront of conceptualising dynamic travel offerings for travellers in India and elsewhere. In line with the emergence of experiential travel, the market for self-drives is growing. Through this unique offering, we wish to ensure that our travellers don’t miss the important part of local exploration. For those who wish to see the world from behind the wheel, Self-Drive 365 brings the freedom to veer off the beaten road.”

‘The USA – The Great Pacific Drive’, ‘Spain – Spanish Tango and ‘Ireland – The Wild Atlantic Drive’ are few of the international drives whereas the ‘Heart of the Himalayas’, ‘Into the Tiger’s Lair’ and ‘East Coast Life’ are trips offered in India.

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