DRMumbai: Thomas Cook (India) Ltd., India’s leading integrated travel and travel-related financial services company, has launched the ‘Best Price Challenge’ during the third edition of its ‘Grand India Holiday Sale’ being held from March 7 to 17. In a first of its kind, Thomas Cook India offers a unique challenge to customers – “Find the same package for a lower price and we will reward you with double the value of the difference via travel vouchers”.
The ‘Grand India Holiday Sale’ is an annual 10-day event strategically timed to coincide with India’s crucial booking window for the upcoming summer vacations. On offer are truly attractive deals and special discounts on both India and international holidays. As a further incentive, customers can also avail an additional 10 per cent cashback offer on ICICI credit/debit cards.
The sale offers can be booked across Thomas Cook’s pan India omnichannel network both online and offline, at its branches and Gold Circle Partner franchise outlets. It offers great deals on international short-haul destinations like Singapore, Dubai, Abu Dhabi and Thailand; long hauls like USA, Canada, Europe, Australia-New Zealand, and trending destinations like Hong Kong, Kenya, Bali and Mauritius. Indian sub-continent destinations include Bhutan, North East, Kashmir, Kerala, Ladakh, Andamans and Uttarakhand, hence adding value and diversity to the Indian traveller’s experience.
An extensive range of media has been selected to ensure strong visibility to the Grand India Holiday Sale across key metros/mini-metros and regional areas; pan-India print and digital media; over 100 digital screens at Mumbai and Delhi airports, and radio across India’s top eight cities.
In a twist to its marketing mix, Thomas Cook India has released a fun, engaging webisode titled ‘When a family plans a vacation abroad’ with The Viral Fever, an online digital entertainment channel. This unique platform ensures connect with the youth of the country – the active consumers of original digital content over mobile devices. The webisode has already received 6 lakh-plus views since it went live on March 6.
Abraham Alapatt, President & Group Head, Marketing, Service Quality, Financial Services & Innovation, Thomas Cook India, said, “We at Thomas Cook India have taken this unique IP we created three years ago – the first holiday festival of its kind in India- further with this the third edition.”
“Befitting of a market leader, our product teams have handpicked the most attractive offers across select, popular international and domestic destinations and are offering customers an unbeatable combination. We are confident that Indian holidayers will greet the Grand India Holiday Sale and the Best Price Challenge with strong support.”
