DRMumbai: Thomas Cook India, India’s leading integrated travel and travel-related financial services company, has introduced the United Arab Emirates Dirham (AED) as a key currency to its multi-currency Borderless Prepaid Card, thereby offering customers the convenience and flexibility of loading nine global currencies on a single card.
Based on strong demand and growing traffic from India to the UAE (an approximately 14 per cent YoY increase in 2017), Thomas Cook India’s inclusion of the Dirham to its multi-currency Borderless Prepaid Card portfolio, reiterates its strategic intent to harness this growth momentum.
The new prepaid card will now create a seamless payment experience for its customer base of over 5,00,000, offering convenience, ease and security in spending while travelling across the UAE.
Prepaid Card Features
- Global access to 2 million ATMs, over 34 million merchant establishments and e-commerce websites
- Chip & pin security
- Comprehensive global support and free emergency cash disbursement & global card replacement
- Comprehensive fraud protection insurance
At the launch, Kailash Gupta, Senior Vice President & Head of Payment Solutions, Thomas Cook India, said, “The UAE is a top destination for Indian travellers. Its convenience both as a short haul and stop-over holiday, coupled with extensive air access, new attractions (Dubai Parks & Resorts, Louvre Abu Dhabi, Warner Bros-Yas Island, La Perle, etc.) are proving to be strong growth drivers for repeat visits.”
“Data reveals that Dubai witnessed a noteworthy 15 per cent YoY increase in 2017 with 2.1 million visitors; India retaining the top spot as its largest source market. In addition, India is equally a leading source market for Abu Dhabi with an 11.4 per cent YoY increase in 2017. The introduction of the AED to our multi-currency Borderless Prepaid Card portfolio intends to capitalise on this growth momentum and offer our UAE bound travellers a simple, smooth and secure payment solution.”
He added that one of the pillars of the ‘new age of travel’ is the role of e-commerce platforms and services at each stage of the journey- before during and post travel. “Today’s ‘new age of travel’ is increasingly defined by experiences that are genuinely personal and personalised, that have a deeper meaning or purpose, and which are facilitated at all stages via technology and the Internet. Our card perfectly reflects the latter pillar, providing a genuinely seamless and secure experience for travellers.”
“At present, the service is trusted by over 5,00,000 customers across business and leisure segments, and experiencing year-on-year growth in excess of 20 per cent.”
Mubarak Al Nuaimi, Director, Promotion and Overseas Offices Department, Department of Culture and Tourism, Abu Dhabi, said: “India is one of our largest overseas source markets having contributed over 2 million visitors from a total of around 5 million in 2017. As such, we continue to make relentless efforts to offer Indian visitors a hassle-free experience and entice them to visit the Emirate and enjoy its top attractions and unique culturally-enriching experiences. Aligned with this vision, we are very happy to work with Thomas Cook on including the Emirati Dirham as one of the key currency within their flagship Borderless Prepaid Card.”
“This will effectively enable Indian visitors to maximise their vacation budget and switch between currencies without having to pay commission. India has a massive potential to expand the tourism inflow to Abu Dhabi and we are aiming to increase the share of Indian tourists from the overall target number of 5.5 million visitors by the end of 2018. Moving forward, we will keep leveraging our network of partners and stakeholders as to cement the Emirate’s position as a destination of distinction for world-class tourism, family vacations, leisure and weddings,” he added.
