Mumbai: The Indian Hotels Company Limited (IHCL) has partnered with Tata Medical Center on the occasion of World Cancer Day to launch ‘Dil Se Deejiye’, a philanthropic initiative specifically aimed at raising funds for Tata Medical Center, Kolkata. Through this initiative, IHCL will collect a voluntary contribution of Rs. 100 or more from guests across its hotels.

Established to serve all sections of society with 50 per cent of the beds earmarked for the underprivileged, Tata Medical Center, Kolkata is a state-of-the-art center for cancer research, diagnosis and treatment.

Speaking on the initiative, Puneet Chhatwal, Managing Director and Chief Executive Officer, IHCL, said, “IHCL is partnering with Tata Medical Center for this noble cause. Tata culture’s ethos is rooted in the spirit of giving back to society and ‘Dil Se Deejiye’ reflects our commitment to support cancer cure in India. A contribution, no matter how small, will go a long way.”

Recently, on the occasion of 115 years of The Taj Mahal Palace, Mumbai, the Company raised and donated substantial funds towards the same cause. “East India has the highest number of cancer patients. The statistics of the people waiting for treatment in the region are staggering. Small change for guests is a big change for us. I am grateful to IHCL for partnering on this initiative.” said Geeta Gopalakrishnan, Honorary Director, Donor Relationships, Tata Medical Center.

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