George Town: 42 corporate leaders from India’s top brands arrived Penang for the first ever Penang Corporate Invitational Golf (PCIG) 2019 hosted by Penang Convention & Exhibition Bureau (PCEB). The friendly golf tournament will take place on August 16 at the Bukit Jawi Golf Resort and Penang Golf Resort on August 17, with gala events taking place at The Light Hotel in Seberang Jaya and Shangri-La’s Rasa Sayang Resort & Spa in Batu Feringghi.
Organised in partnership with Golf Digest India (a leading golf magazine) and Rishi Narain Sports Marketing, PCIG 2019 positions Penang as choice destination for golfing to the Indian market, which is one of Penang’s fastest growing market for tourism. With hosting the golf tournament at the two golf courses on mainland Penang, PCEB aims to promote Seberang Perai to the global business and leisure tourism markets.
“I believe the Penang Corporate Invitational Golf diversifies the uniqueness of tourism attractions in Penang, and will be a catalyst for similar events to be held here. I am glad to see that the efforts by the Penang State Government together with PCEB in strengthening Penang’s appeal as a destination in the India market are showing positive
progress,” said Yeoh Soon Hin, Penang State Exco for Tourism Development, Arts, Culture & Heritage and Chairman of PCEB at a press conference held this morning.
“Beginning 2018, PCEB has been aggressively marketing Penang to India for both leisure and business events. To further incubate growth, all sectors will have to be considered – including the sports segment. At PCIG, participants will have first-hand experience of Penang as a breath-taking destination for corporate activities – be it for leisure or for business purposes,” said Ashwin Gunasekeran, Chief Executive Officer of PCEB.
“Golf itself is played as a hobby and a leisure sport, however when it comes to corporate golf events, it includes networking and discussions done in a different environment, where golf courses turn into a more relaxed kind of meeting venue,” he added.
“Golf Digest is the world’s best-known golf media brand and we are proud to associate with PCEB to bring over 40 Decision makers from Indian companies to showcase Penang as an attractive Business Events and Investment Destination. The response from the Indian Business Community has been extremely positive and this entire concept and visit will generate a lot of positive media coverage and word of mouth from these opinion makers in the relevant business circles in India. Most of the Corporate Leaders on this trip are visiting Penang for the first time and are eagerly looking forward to the next few days,” said Rishi Narain, Editor-In-Chief and publisher of Golf Digest India and Managing Director of Rishi Narain Sports Marketing (RNSM).
The Bukit Jawi Golf Resort is a 36-hole international championship golf course that spreads over 315 acres, while the Penang Golf Resort spreads over 500 acres and is currently undergoing redevelopment and upgrading works that will feature a championship 18-hole golf course when it is ready in October 2019.
PCIG 2019 is also supported by Malaysia Airlines (Official Airline Partner), Apollo Conferences, and Malaysia Association of Hotels (MAH) – Penang Chapter.