DRMumbai: ITB Asia, Asia’s leading travel trade show, receives dedicated support from leading hotel groups as they focus on growth in Asia. A strong increase in participation from hoteliers demonstrates their support to ITB Asia as they focus on MICE, corporate and leisure segments in Asia.
Hoteliers are increasingly maximising their business objectives in Asia; the demand comes amid a rise of hotel groups expanding in Asia as they try to capitalise on the increase of tourism in the region for the MICE, corporate and leisure segments.
Major hotel players such as InterContinental Hotels Group, Wyndham Hotel Group, Best Western International, Radisson Hotel Group, Worldhotels AG, Pan Pacific Hotel Group, Worldwide Hotels Pte Ltd and Meliá Hotels International will be exhibiting at ITB Asia 2018.
The regional players exhibiting include New World Hotels & Resorts, Berjaya Hotels & Resorts, Ri-Yaz Hotels & Resorts, Harbour Plaza Hotels & Resorts, Jayakarta Hotels & Resorts, Okura Nikko Hotels, Outrigger Hotels & Resorts, Santika Hotels, Amara Hotels & Resorts, Dvaree Hotels & Resorts, Far East Hospitality Management (S) Pte Ltd and Furama Hotels International Management Pte Ltd.
In addition, individual properties are supporting the travel trade show as well. These include leading hotels such as Marina Bay Sands, Resorts World Sentosa, Desaru Coast Malaysia, JW Marriott South Beach, and many more. In a bid to demonstrate their commitment to the show, significant hotels are also expanding their exhibition space; Okura Hotels have expanded their space by an impressive 40 per cent, Worldwide Hotels have expanded by 33 per cent, and Far East Hospitality by 25 per cent.
This year, the travel trade show has seen a 125 per cent increase of hotels signing up to the Hosted Buyer Programme, one of which being IHG as they reinvest their interest in ITB Asia. Through the programme, IHG, together with the other Buyer Programme partners, can recommend their top MICE, corporate and leisure buyers which will ensure the quality of ITB Asia’s buyers at the show. Looking to develop their offering for corporates as well as mergers and inquisitions, IHG will also be moving into the sponsorship space of the MICE & Corporate Hub this year.
Successful results can be achieved at ITB Asia as it proves to be a key platform for hotel groups to communicate their business developments and create strong ties with potential buyers during the show.
Olivier Berrivin, Managing Director, International Operations in Asia, Best Western Hotels & Resorts said, “Best Western Hotels & Resorts has attended every edition of ITB Asia since the event launched more than a decade ago. It never fails to produce results, generating strong business for our hotels and improving our brand recognition. We look forward to returning to ITB Asia in 2018.”
Arthur Kiong, CEO, Far East Hospitality, said, “The Singapore Tourism Board recently announced that tourist arrivals are expected to continue growing until 2020. With the increasing visitor arrivals, traveller’s needs and preferences will continue to evolve as well. To cater to these changing demands, FEH recently
